Strategic Communication/Public Relations Concentration for Communication, MS

About the Concentration

In the Strategic Communication/Public Relations concentration, students will learn to identify and overcome key issues to successfully manage organizational relationships with stakeholders, develop communication strategies tailored to the unique needs of specific audiences, and facilitate effective responses to organizational crises while understanding global challenges associated with strategic communication initiatives. Students will use a new global perspective to master crisis communications in the 21st Century, and learn how to build an integrated strategy that properly identifies, then involves, all key stakeholders. By the end of the program, students will understand how to:

• Use key issues in managing organizational relationships with stakeholders to gain buy-in and create messaging faster and more effectively.
• Develop plans tailored to the unique needs of specific publics so they are readily heard and acted upon.
• Create responses to organizational crises in an ethical way.
• Overcome global challenges associated with strategic communication initiatives.

Required Courses (9 credits)