Marketing Minor

Location(s): West Lafayette

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About the Minor

The Marketing Minor offers an opportunity for non-marketing students to develop knowledge and skills in marketing strategy, tactics, and analytics. This minor is an especially valuable one to combine with any STEM or business-related major to better understand how the Marketing function interfaces with other corporate areas and contributes to company success.

Requirements for the Minor

18 Credits Required

Required Courses (3 credits)

All Courses must be completed with C- or higher.

MKTG 32300 - Principles Of Marketing Credit Hours: 3.00 or
MKTG 32400 - Marketing Management Credit Hours: 3.00

Selectives (15 credits)

MKTG 42000 - Consumer Analytics Credit Hours: 3.00
MKTG 42110 - Marketing Analytics Credit Hours: 3.00
MKTG 42120 - Data & AI-Driven Marketing Credit Hours: 3.00
MKTG 42130 - Consumer Behavior Credit Hours: 3.00
MKTG 42210 - International Marketing Credit Hours: 3.00
MKTG 42300 - New Product Development Credit Hours: 3.00
MKTG 42410 - Retail Management Credit Hours: 3.00
MKTG 42420 - Sales Management Credit Hours: 3.00
MKTG 42500 - Marketing Research Credit Hours: 3.00
MKTG 42610 - Brand Management Credit Hours: 3.00
MKTG 42710 - Digital Marketing Strategy Credit Hours: 3.00
MKTG 43000 - Professional Selling Credit Hours: 3.00
MKTG 43700 - Social Media Marketing Credit Hours: 3.00
MKTG 43800 - Pricing Strategies Credit Hours: 3.00
Any 30000+ level MKTG course not used to fulfill any other requirement

Notes

Marketing majors are ineligible for the minor.
Only one course can be used to satisfy electives and selectives between two programs (majors, minors, or concentrations).
ACCT, DSB, ECON, FIN, MKTG, MIS, QM, REAL, SCOM, STRT courses at the 300 level or higher require upper-division status, though exceptions may apply.
A maximum of one course may count toward both a major and a minor or concentration.
Enrollment in ACCT, DSB, ECON, FIN, MKTG, MIS, QM, REAL, SCOM, STRT courses is limited, and course availability is not guaranteed.
A grade of C- or higher is required for all courses counted toward a minor.
Students pursuing any School of Business major, minor, or concentration cannot take courses on a pass/no-pass basis.
Transfer credit will be accepted for courses that are a direct match. However, undistributed transfer credit (e.g., DSB 2XXXX) will not be accepted. To check how courses from other institutions transfer to Purdue, use Purdue’s Transfer Credit Course Equivalency Guide.

Disclaimer

The student is ultimately responsible for knowing and completing all degree requirements. Consultation with an advisor may result in an altered plan customized for an individual student. The myPurduePlan powered by DegreeWorks is the knowledge source for specific requirements and completion.

Comparative information about Purdue University and other U.S. educational institutions is also available through the College Navigator tool, provided by the National Center for Education Statistics, and through the U.S. Department of Education College Scorecard.

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