About the Program
Marketing is a dynamic field which prepares students for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations. What makes marketing exciting is that it has both an analytical and creative aspect. A marketing career can be a good fit for students with liberal arts as well as technical backgrounds.
Marketing involves the exchange of goods or services from an organization to a customer. This process requires the organization to decide who will value what we have to offer and why targeted customers will buy from us versus our competitors. Successful product positioning requires a firm to effectively communicate its value proposition and make the product conveniently available at a competitive price. Since marketing is concerned with meeting the needs of customers at a profit, a specialization in marketing provides a good background for a variety of career paths including a start-up or a small business. Marketing also plays an important role in non-profit organizations such as museums, hospitals, and charities.
Krannert graduates in recent years have found marketing positions with firms such as Accenture, Amazon, Anheuser Busch, Beckman Coulter, Caterpillar, DISH Network, ExactTarget, Frito-Lay, IBM, Procter and Gamble, and Sears.
Summary of Program Requirements
The Summary of Program Requirements for Marketing is a comprehensive list of those categories which a student must fulfill in order to earn their degree. Unlike the full Detailed Program Requirements listed below, complete lists of selectives for any given category are not shown. These summaries are intended to be printer-friendly and less expansive in detail.
Detailed Program Requirements
Please see below for detailed program requirements and possible selective fulfillments.
Bachelor of Science in Management
Minimum credit hours: 120
Management Admissions Index Core (MAI)
- To be automatically admitted into upper division, students who have completed all courses in the MAI must have at least a 3.00 MAI GPA and a 2.50 cumulative GPA, have a C- or higher in all MAI and School of Management courses, and may not be on academic probation.
- Requirements for upper division can be found online: http://www.krannert.purdue.edu/undergraduate/current-students/mgmt/mgmt-req-upper-div.asp
- MAI courses, or their equivalents, may only be enrolled in two times for a grade.
- A maximum of three MAI courses may be retaken.
- School of Management, MAI, and concentration courses with grades of “F” can only be retaken at Purdue University.
- Previous enrollments as a non-School of Management student in MA 16100 , MA 16200 , MA 16500 , MA 16600 do not count against the retake policy.