2017-2018 University Catalog [ARCHIVED CATALOG]
Visual Communications Design, BFA
About the Program
Visual Communications Design (VCD) develops students as problem seekers with the capacity to plan communication strategies and form effective visual products. The curriculum is structured to prepare students for a profession that is evolving rapidly influences by computer technology advances. Students are encouraged to master the technical skills involved in typography, image generation, visual structure, and composition, as well as to think conceptually, articulate ideas, and critically evaluate the form making process. Students interested in VCD combine words, ideas and images in original ways to convey information and promote ideas to targeted audiences.
Special note regarding portfolio review: An art portfolio is not required to begin this major. However, students are required to pass a selective portfolio review in the spring of their sophomore year at Purdue to advance to upper-level design and complete this major. Selection is competitive and is based on the student’s work in Purdue art and design courses and development as a designer. Students not selected for upper-level VCD work with their academic advisor to change to their second choice major.
Please visit Visual Communication and Design for more information.
126 Credits Required
Liberal Arts Core Curriculum
Each liberal arts major is designed as a four-year plan of study and includes three types of courses: Major, Core, and Elective. Most students take five courses per semester, with some of each type.
Professional academic advisors meet individually with each of our students on a regular basis to help with course selection, academic planning, and career development, as well as to help students find additional resources on campus.
For the Liberal Arts Core Curriculum click here .
Departmental/Program Major Courses (77 credits)
A. Art & Design Core (12 credits)
B. Visual Communications Design Core (34 credits)
C. Visual Communications Design Supportive Requirement (22 credits)
D. Visual Communications Design Selectives (9 credits)
E. Other Program Requirements (Required, No Credit)
Sophomore Portfolio Review
All Visual Communications Design students must participate in a mandatory portfolio review during the second half of the spring semester in the sophomore year. Students individually present their work to the collective VCD faculty on specified days by appointment. Work to be included in the portfolio is identified prior to the review period, but usually consists of projects from AD 10500 , AD 10600 , AD 11300 , AD 20500 , AD 20600 , AD 22800 and AD 22900 . Students should prepare for this review by preserving work as it is completed in these courses. Students must pass the portfolio review in order to enroll in AD 33200 and all subsequent courses in the VCD concentration.
Any VCD student who has passed the sophomore review but has not been enrolled and/or completed a 30000- or 40000- level VCD course for more than two consecutive academic years must retake and pass the sophomore review to enroll in 30000- or 40000- level VCD courses.
Senior Portfolio Presentation
A senior portfolio presentation is staged at the end of the senior year. Participation in the presentation, which is open to faculty, students, and selected guests from the professional community, is a program requirement in the VCD concentration.
Other Departmental/Program Course Requirements (57 credits)
- ENGL 10600 - First-Year Composition (UCC: Written Communication)
- ENGL 10800 - Accelerated First-Year Composition (UCC: Written Communication)
- COM 11400 - Fundamentals Of Speech Communication (UCC: Oral Communication)
- Other Languages (Proficiency through Level IV in one language) (UCC: Humanities) - Credits Hours: 12.00
- Mathematics (UCC: Quantitative Reasoning) - Credit Hours: 3.00
- Statistics (UCC: Quantitative Reasoning) - Credit Hours: 3.00
- Western Heritage - Credit Hours: 3.00
- United States Tradition (UCC: Behavioral Social Science - if POL 10100 was taken) - Credit Hours: 3.00
- Other Cultures (UCC: Behavioral Social Science - if ANTH 20500 was taken) - Credit Hours: 3.00
- Aesthetic Awareness - Credit Hours: 3.00
- Racial and Ethnic Diversity - Credit Hours: 3.00
- Gender Issues - Credit Hours: 3.00
- Social Ethics (UCC: Science, Technology & Society - if PHIL 27000 or POL 22300 was taken) - Credit Hours: 3.00
- Individual and Society - Credit Hours: 3.00
- Global Perspective (UCC: Science, Technology & Society - if HIST 38400 or HIST 38700 was taken) - Credit Hours: 3.00
- Natural Sciences (UCC: Science - requires 6 credits) - Credit Hours: 3.00
- Natural Sciences Lab - Credit Hours: 3.00
University Core Requirements
For current pre-requisites for courses, click here.
2.0 Graduation GPA required for Bachelor of Fine Arts degree.
32 credit hours at 30000 level or higher required for Bachelor of Fine Arts degree.
Foreign Language Courses
Foreign Language proficiency requirements vary by program. For acceptable languages and proficiency levels, see your advisor:
American Sign Language, Arabic, Chinese, French, German, (ancient) Greek, Hebrew, Italian, Japanese, Latin, Portuguese, Russian, Spanish
The ♦ course is considered critical. A Critical Course is one that a student must be able to pass to persist and succeed in a particular major.
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