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Jun 02, 2024
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2017-2018 University Catalog [ARCHIVED CATALOG]
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MGMT 63800 - Pricing Strategies And Analysis
Credit Hours: 2.00. The pricing strategy for a product is a key decision for a marketing manager as it has a direct effect on the firm’s revenues. This course enables participants to formulate a systematic framework for approaching the problem of pricing a product, and more generally, a product line. The concepts and analytical methods necessary to develop such a framework are explored and incorporate marketing, economic, psychological, and organizational factors that influence pricing decisions as well as competitive and legal aspects. The course will use a combination of lectures, case discussions and exercises. Topics covered Include value pricing, dynamic pricing, segmented pricing and price discrimination, bundling and multi-part tariffs, sales promotions and pricing to the distribution channel. Prerequisite:MGMT 62000 . Typically offered Fall Summer.
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