Jun 03, 2024  
2017-2018 University Catalog 
    
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2017-2018 University Catalog [ARCHIVED CATALOG]

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MGMT 52200 - New Product Development

Credit Hours: 2.00. Provides students with state-of-the-art management techniques to identify markets, develop new product ideas, measure customer benefits, and de-sign profitable new products. In addition, students will be taught techniques that will allow them to successfully interact in cross-functional teams that include members from marketing, R&D, engineering, and manufacturing. Typically offered Fall Spring.


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