Apr 01, 2025  
2024-2025 University Catalog 
    
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2024-2025 University Catalog
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MGMT 638 - Pricing Strategies And Analysis

Credit Hours: 2.00.  The course enables participants to formulate a systematic framework for approaching the problem of pricing a product, and more generally, a product line. The concepts and analytical methods necessary to develop such a framework are explored and incorporate marketing, competitive, and legal aspects. The course will use a combination of lectures, case discussions and exercises. Prerequisite: MGMT 62000. Credits: 2.00


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