MGMT 52000 - Pricing Strategy And Analysis

Credit Hours: 2.00. Builds on the introductory courses in marketing management. Enables students to formulate a systematic framework for approaching the problem of pricing a product, and more generally, a product line. The concepts and analytical methods necessary to develop such a framework are explored and incorporate marketing, economic, psychological, and organizational factors that influence pricing decisions, as well as competitive and legal aspects. Topics covered include value pricing, dynamic pricing, segmented pricing and price discrimination, bundling and multi-part tariffs, sales promotions, and pricing to the distribution channel. Credits: 2.00

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MGMT 52000 - Pricing Strategy And Analysis