MGMT 52020 - Analytics For Marketing Managers

Credit Hours: 2.00 or 3.00. The purpose of this course is to learn tools, technologies, applications and practices used to collect, integrate, analyze, and present raw data in order to create insightful visualization and actionable marketing information. It will cover conceptual understanding of marketing performance based on data and statistical methods. Once conceptual understanding is familiarized, students will learn common tools and techniques for marketing managers in today’s industry. Credits: 2.00 or 3.00

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MGMT 52020 - Analytics For Marketing Managers