SCLA 52000 - Social And Digital Media Analytics For Business Communication Professionals

Credit Hours: 3.00. This course provides an overview of how to transform social media and digital media information into business intelligence and actionable insight. Although students are not expected to know a programming language prior to taking the course, students are expected to understand basic statistics and to have a desire to learn the processes, procedures and vocabulary used by data analysts in modern organizations. The goal is not to train them as practicing data scientists, but as knowledgeable data analytics consumers and as informed teammates and leaders of cross-functional teams tasked to make decisions using data.Credits: 3.00

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SCLA 52000 - Social And Digital Media Analytics For Business Communication Professionals