COM 62111 - Seminar In Strategic Communication And Social Media

Credit Hours: 3.00. This course will provide an overview of social media and its relationship to strategic communication. Students will learn about the available forms of social media (e.g., Blogs, Social Networks, and Wikis) as well as their uses, strengths and weaknesses for building and managing relationship with stakeholders. Students will also gain exposure to methods for analyzing social media metrics as a framework for evaluating the effectiveness of social media strategies as tools for developing corporate, nonprofit, and governmental images and brands. Permission of department required. Typically offered Fall Spring Summer.

Communication

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COM 62111 - Seminar In Strategic Communication And Social Media