CSR 58100 - Social Marketing And Social Change

Credit Hours: 3.00. Healthy lifestyle impacts people’s quality of life at the individual and population level. Social marketing, as a process, applies marketing principles and techniques to benefit the target audience and the society through its approach for developing programs to promote healthy living. This course aims to equip learners the knowledge, skills, and technologies of social marketing to develop strategies for reaching out to target clients and effectively collaborate with the clients in addressing their behavior of health concern given their unique culture and social environment. Prerequisites: Prior learning of marketing and/or health related subject matters is preferred. Permission of instructor required. Typically offered Fall Spring Summer.

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CSR 58100 - Social Marketing And Social Change