COM 64200 - Persuasive Communication

Credit Hours: 3.00. This course focuses on the creation of persuasive messages in a variety of contexts from interpersonal to mass media. Specifically, students will review several of the prominent persuasion theories and models and examine the message, audience, and situational characteristics that influence the success of persuasive efforts. Understanding these theories and factors can assist students in the development of persuasive messages and persuasive strategies. Prerequisites: Students must be admitted into the Online Masters of Science of Communication program. COM 60111. Typically offered Fall Spring Summer.

Communication

Campus

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COM 64200 - Persuasive Communication