Mar 07, 2026  
2018-2019 University Catalog 
    
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2018-2019 University Catalog [ARCHIVED CATALOG]

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COM 64011 - Seminar In Advertising

Credit Hours: 3.00.  This course provides an overview of the strategic planning process for advertising including identifying the target audience, determining a positioning strategy and developing a communication media strategy. The course will provide information on theory and best practices that inform the planning and implementation process for successful advertising campaigns. Typically offered Fall Spring Summer.


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