Jul 17, 2024

2024-2025 University Catalog

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2024-2025 University Catalog

Marketing Concentration in the Daniels School of Business

Location(s): West Lafayette

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Marketing Concentration - Choose Four: (12 credits)

MGMT 42000 - Consumer Analytics Credits: 3.00
MGMT 42110 - Marketing Analytics Credits: 3.00
MGMT 42210 - International Marketing Credits: 3.00
MGMT 42300 - New Product Development Credits: 3.00
MGMT 42500 - Marketing Research Credits: 3.00
MGMT 42610 - Brand Management Credits: 3.00
MGMT 42710 - Digital Marketing Strategy Credits: 3.00
MGMT 43000 - Professional Selling Credits: 3.00
MGMT 43700 - Social Media Marketing Credits: 3.00
MGMT 43800 - Pricing Strategies Credits: 3.00

Notes

Not available to Marketing majors
Courses must be completed with minimum grade of C- or better
Only one course may be shared between two concentrations or between a major and a concentration

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