Dec 14, 2025

2024-2025 University Catalog

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2024-2025 University Catalog [ARCHIVED CATALOG]

Marketing and Sales Optional Concentration for HTM

Location(s): West Lafayette

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Marketing and Sales Concentration (12 credits)

Required Course (3 credits)

HTM 33100 - Hospitality And Tourism Sales And Service Credits: 3.00

Choose Three (9 credits)

COM 25300 - Introduction To Public Relations Credits: 3.00
COM 25600 - Introduction To Advertising Credits: 3.00
CSR 31500 - Relationship Selling Credits: 3.00
CSR 33100 - Consumer Behavior Credits: 3.00
CSR 33200 - Cross-Cultural Marketing And International Retailing Credits: 3.00
CSR 34400 - Fundamentals Of Negotiations Credits: 3.00
HTM 53100 - Hospitality And Tourism Marketing II Credits: 3.00
IET 21400 - Introduction To Supply Chain Management Technology Credits: 3.00
IET 34300 - Technical And Service Selling Credits: 3.00
IET 34350 - Business To Business Sales Management Credits: 3.00
MGMT 32300 - Principles Of Marketing Credits: 3.00

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