Digital Marketing and Analytics, Post Baccalaureate Certificate (Modality: Online)

About the Program

The Digital Marketing & Analytics Graduate Certificate program will deliver course work to students and working professionals looking to add Digital Marketing concepts and the associated analytic skills to their portfolio. The program targets students and working professionals seeking a digital marketing credential to strengthen their resume. The certificate program curriculum emphasizes technologies, techniques and general management concepts. The online certificate program will provide participants with a flexible, engaging and high-level overview of business and analytical concepts. Students must apply for admission to Purdue Graduate School to be admitted to the certificate program.

Required

• MGMT 62000 - Marketing Management Credits: 2.00 to 4.00
• MGMT 52500 - Marketing Analytics Credits: 2.00
• MGMT 59000 - Directed Readings In Management Credits: 1.00 to 4.00

Electives

• MGMT 56200 - Project Management Credits: 2.00
• MGMT 57000 - Spreadsheet Modeling And Simulation Credits: 2.00
• MGMT 57100 - Data Mining Credits: 2.00
• MGMT 58600 - Python Programming Credits: 2.00 or 3.00
• MGMT 59000 - Directed Readings In Management Credits: 1.00 to 4.00
• MGMT 67000 - Business Analytics Credits: 2.00 to 4.00
• MGMT 68300 - Technology-Driven Business Credits: 2.00 to 3.00