About the Program
Marketing is a dynamic field which prepares students for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations. What makes marketing exciting is that it has both an analytical and creative aspect. A marketing career can be a good fit for students with liberal arts as well as technical backgrounds.
Marketing is an integral aspect of the exchange of goods or services from an organization to a customer. This process requires the organization to decide who will value what we have to offer and why targeted customers will buy from us versus our competitors. Successful product positioning requires a firm to effectively communicate its value proposition and make the product conveniently available at a competitive price. Since marketing is concerned with meeting the needs of customers at a profit, a specialization in marketing provides a good background for a variety of career paths including a start-up or a small business. Marketing also plays an important role in non-profit organizations such as museums, hospitals, universities and charities.
The 2017 Plan of Study for the Marketing Major includes new courses in Experiential Marketing, Marketing Analytics, Social Media, and Interactive Marketing, Consumer Behavior, and Pricing Strategies. Experiential Marketing offers the students an opportunity to participate in a sponsored active-learning project. Projects are varied and may involve marketing plan development, market research, new product development, brand management, and global social entrepreneurship.
Krannert graduates in recent years have found marketing positions with firms such as Accenture, Amazon, Anheuser Busch, Beckman Coulter, Caterpillar, DISH Network, ExactTarget, Frito-Lay, IBM, Procter and Gamble, and Sears.
MS (Marketing) Program
The marketing area in partnership with the Purdue Executive Marketing Advisory Board are launching a new one-year pre-experience, specialized program in marketing that starts in the 2015 Summer term. It is specifically designed for undergraduates with limited to no work experience who aim to pursue a marketing career. To the extent that marketing is both an art and a science, the program is a good fit for students with a variety of backgrounds and experiences. For further information, please visit the MS (Marketing) Program website.
Return to: