Apr 20, 2024  
2015-2016 University Catalog 
    
2015-2016 University Catalog [ARCHIVED CATALOG]

COM 25600 - Introduction To Advertising


Credit Hours: 3.00. An analysis of commercial persuasion from colonial times to the era of mass communication. The course examines the structure of advertising messages, how they are adapted to specific audiences, and the social settings in which they occur. Typically offered Fall Spring Summer.