Jun 16, 2024  
2015-2016 University Catalog 
2015-2016 University Catalog [ARCHIVED CATALOG]

COM 33600 - Advertising In The Electronic Mass Media

Credit Hours: 3.00. Theory and practice of advertising as applied to the electronic mass media. Emphasizes the adaptation of advertising messages to government regulation, client, audience, product, and particular medium. Typically offered Fall Spring.