Jan 02, 2026  
2015-2016 University Catalog 
    
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2015-2016 University Catalog [ARCHIVED CATALOG]

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HTM 23100 - Hospitality And Tourism Marketing

Credit Hours: 3.00. This course teaches students a customer-oriented approach to marketing in hospitality and tourism. The role of marketing in an organization’s overall strategic plan is emphasized. Techniques available to hotels, restaurants, and other tourism businesses are described and evaluated, including packaging, the travel trade, advertising, sales promotion, positioning and branding. Typically offered Fall Spring.


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