Feb 22, 2024  
2015-2016 University Catalog 
    
2015-2016 University Catalog [ARCHIVED CATALOG]

COM 60911 - Strategic Public Relations


Credit Hours: 3.00. Strategic communication is composed, in part, of integrated marketing communication (IMC), advertising, and public relations. This course highlights public relations scholarship, which is one of the strengths of the Brian Lamb School of Communication. As such, it builds on the general strategic communication course by providing an in-depth understanding of public relations. Specifically, the class will cover public relations theories, ethics, concepts, principles, and applications. Permission of department required. Typically offered Fall Spring Summer.