BCM 55500 - Construction Leadership And Marketing

Credit Hours: 3.00. Analysis of organizational leadership at the executive level. The goals of this course are to introduce and stimulate thought and discussion of leadership theories, characteristics and behaviors of successful leaders, contextual factors affecting leader effectiveness, dynamics of leader-follower relationships, communication, decision-making and contemporary challenges confronting organizational leaders as well as marketing theory, marketing vs. business development, the marketing process, and an introduction to a construction marketing dashboard. Typically offered Spring.

Communication

Campus

Services

Other

BCM 55500 - Construction Leadership And Marketing

Communication ﻿﻿

Campus ﻿﻿

Services ﻿﻿

Other ﻿﻿

BCM 55500 - Construction Leadership And Marketing

Communication

Campus

Services

Other