MGMT 52500 - Marketing Analytics

Credit Hours: 2.00. Deals with concepts, methods, and applications of decision modeling to address such marketing issues as segmentation, target market selection, new product forecasting, positioning, and resource allocation. Provides skills to translate conceptual understanding into specific operational plans-a skill in increasing demand in organizations today. Using market simulations and related exercises tied to PC-based computer software, students will develop marketing strategy and plans in various decision contexts. Typically offered Fall Spring.

Communication

Campus

Services

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MGMT 52500 - Marketing Analytics