MGMT 52300 - Digital And Social Media Marketing

Credit Hours: 2.00. Digital marketing is where marketing meets the Internet, wireless devices, and other digital media. It includes online advertising, search engine optimization, participation in social media, online listening and monitoring, and web and social media analytics. Through a combination of lecture, case studies, hands-on exercises, and mini course projects, you will develop capabilities in developing, implementing, and evaluating digital marketing strategies. The course balances the study of strategic analysis and the training on analytical skills. Typically offered Fall Spring.

Communication

Campus

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MGMT 52300 - Digital And Social Media Marketing