MGMT 52100 - Brand Management

Credit Hours: 2.00. Designed to provide an understanding of how to manage a brand, product, or product category. The course focuses on issues related to customer behavior and customer decision making, with an emphasis on how to utilize such customer-oriented knowledge, especially as it relates to developing ideal forms of advertising and communications, product and/or service adjustments or extensions, and appropriate decisions related to distribution and pricing, all of which must be concerned both with customer acquisition and retention. Typically offered Fall.

Communication

Campus

Services

Other

MGMT 52100 - Brand Management