MGMT 42310 - Global Marketing Management

Credit Hours: 3.00. Most US businesses, large and small, are becoming deeply involved in international business. The trend is going to grow even stronger because of the influence of the World Trade Organization and regional trade blocks. Under these circumstances, it is imperative that business managers possess the skill set to adapt their marketing strategies to the needs of international markets. The course will cover concepts and theories pertaining to international marketing and provide the tools necessary to develop an international marketing plan. Typically offered Fall Spring.

Communication

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MGMT 42310 - Global Marketing Management