Jan 15, 2021  
2015-2016 University Catalog 
    
2015-2016 University Catalog [ARCHIVED CATALOG]

MGMT 32300 - Principles Of Marketing


Credit Hours: 3.00. This mixed lecture and case course provides an overview of the functional area of marketing. The course is taught from a managerial perspective; it focuses on inputs to the marketing decision-making process, the process itself, and its results. No credit for students in the School of Management, except economics majors. Typically offered Fall Spring.