MGMT 44810 - Technology Strategy

Credit Hours: 3.00. In today’s business environment, it is increasingly apparent that business success is driven by a firm’s ability to create and capture value through technology and innovation. Thus, the processes used by firms to develop new technologies, the choices they make regarding how to commercialize their technical knowledge, and the strategies they used to position and build a dominate competitive position all are important issues facing the firm. This course seeks to develop tools for understanding industry evolution with respect to new technology, forecast technological change, and understand the basis for technology in competitive advantage. Typically offered Spring.

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MGMT 44810 - Technology Strategy