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Sep 27, 2024
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2016-2017 University Catalog [ARCHIVED CATALOG]
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COM 62411 - Focus Groups And Interviewing For Strategic Communication Credit Hours: 3.00. This course provides students with an overview of qualitative research in public relations with a particular emphasis on focus group and interview methodologies. The course will consider practical applications of these protocols in strategic communication contexts. Prerequisite: COM 60411 . Permission of department required. Typically offered Fall Spring Summer.
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