About the Program
Marketing is a dynamic field which prepares students for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations. What makes marketing exciting is that it has both an analytical and creative aspect. A marketing career can be a good fit for students with liberal arts as well as technical backgrounds.
Marketing involves the exchange of goods or services from an organization to a customer. This process requires the organization to decide who will value what we have to offer and why targeted customers will buy from us versus our competitors. Successful product positioning requires a firm to effectively communicate its value proposition and make the product conveniently available at a competitive price. Since marketing is concerned with meeting the needs of customers at a profit, a specialization in marketing provides a good background for a variety of career paths including a start-up or a small business. Marketing also plays an important role in non-profit organizations such as museums, hospitals, and charities.
Krannert graduates in recent years have found marketing positions with firms such as Accenture, Amazon, Anheuser Busch, Beckman Coulter, Caterpillar, DISH Network, ExactTarget, Frito-Lay, IBM, Procter and Gamble, and Sears.
Degree Requirements and Supplemental Information
The full Program Requirements for Marketing include all Supplemental Information and selective lists of those categories which a student must fulfill in order to earn their degree. These are intended to be print-friendly, but include less descriptive course detail.
Please see below for program requirements and the necessary degree fulfillments.
Program: MGMT-BS
Code: MRKT
Credit Hours: 120
Graduation Index: 2.00 minimum
Major Index: 2.00 minimum
Management Admissions Index Core (MAI)
- To be admitted into Upper Division, students who have completed all courses in the MAI must have at least a 3.00 MAI GPA and a 2.50 cumulative GPA, have a C- or higher in all MAI and required School of Management courses, and may not be on academic probation.
- Complete MGMT 29500 with a C- or higher; Grade calculated in GPA but not for MAI. Change of Degree Objective (CODO) students who have completed a similar career development course are exempt from this requirement.
- Requirements for Upper Division can be found online: http://www.krannert.purdue.edu/undergraduate/current-students/mgmt/mgmt-req-upper-div.asp
- University Policy states students may only attempt a course 3 times and grades of W or WF are included in this limit. Per the School of Management, no more than three different MAI courses, or their equivalents, may be taken two times for a grade.
- Students are responsible for consulting their advisor about re-take options available to them.
- Previous enrollments in MA 16100 , MA 16200 , MA 16500 , MA 16600 do not count against the retake policy for the MAI.