Apr 25, 2024  
2022-2023 University Catalog 
    
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2022-2023 University Catalog [ARCHIVED CATALOG]

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MKG 42600 - Retailing Management

Credit Hours: 3.00. Functions of a retail establishment are examined. The topics covered include retail operations planning; buyer behavior, store design, location, and layout; organizing and staffing the retail firm; merchandise management; pricing concepts and strategies; promotion; credit; financial management; and a discussion of the future of retailing. Emphasis is given to significant developments taking place in the major environments of retailing to include social, economic, technological, and legal aspects.Credits: 3.00


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