Dec 06, 2025  
2022-2023 University Catalog 
    
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2022-2023 University Catalog [ARCHIVED CATALOG]

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MKG 42900 - Marketing Campaigns

Credit Hours: 3.00. Emphasizes the preparation of a complete advertising campaign for a business or non-profit organization. The student will be able to integrate marketing research and segmentation, media, and promotion plans, strategy, creative, and presentation in a unified campaign to serve a local or national organization.Credits: 3.00


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