Dec 08, 2025  
2022-2023 University Catalog 
    
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2022-2023 University Catalog [ARCHIVED CATALOG]

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MKG 43100 - Media Planning

Credit Hours: 3.00.  Emphasize media placement for a marketing campaign through the understanding of media vocabulary, secondary data research and sources, media scheduling and budget allocation, and audience measurement and evaluation. Typically offered Fall Spring Summer.Credits: 3.00


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